Tiger Woods, Rickie Fowler, Hunter Mahon, Michelle Wie, John Daily, Sandra Bullock
Five of these people are getting more press than Tiger Woods. That is until February 19th...the day Tiger walked on the world stage and admitted he was supposed to be like everyone else - and wasn't, in his own mind.
Rickie Fowler has been the talk of the 2010 PGA Tour. He's a rookie who plays like a veteran. He's a rookie who plays fast enough to make Rory Sabbatini happy. He is a rookie who has the nerves of a seasoned assassin. He has the confidence of an early Jack Nicklaus. His sartorial splendor is reminiscent of Doug Sanders and Walter Hagen. His eventual playing record will equal and exceed all those names above
Hunter Mahon has finally come into his own and is getting the press to match. Last week he won in Phoenix and proved that his past scrapes with the top spot were not a flash in the pan. His days in the after round press tent with increase. So will the number of logos on his hat, shirt, collar, glove, shoes, bag and caddie's back. Look for him in the coming months to garner more press than Tiger, even when he returns.
Michelle Wie ventures out from the Stanford classrooms, the local malls and late night dorm room girl chats to solidify her position as the top interesting standard bearer of the LPGA tour. When she plays, the press shows up. When she plays the television rating go up. Probably double or triple, or more, because the base is so low. Even at the height of Tiger's popularity, certainly before last Thanksgiving, 2010, he didn't have that media power. Wie is the future of the LPGA. However, she should stay at Stanford at least as long as Tiger did.
Then there is John Daily. Who can't love a guy like him? Look at the pants he wears. Even curlers at the Olympics wore them this year. Even with all his success he has never had four rounds in a tournament under seventy. Last week his first three rounds were in the sixties and then came Sunday, eighty-one. Booze, diet Cokes, cigarettes, women, none of these got in the way of his Sunday performance. Just pressure from lack of competition. He didn't finish in the top ten. But Big John got the press.
And my favorite, Sandra Bullock. I don't even know if she plays golf. But she sure sits a mean motorcycle and graciously holds an Academy Award. I fell in love with her in "Speed" and never stopped. She is a secretly stunning beauty that grows on you. A person who would be comfortable at a parent-teacher meeting, my dinner table or in a garage or on the Red Carpet.
All of these people handle the press very well - except Tiger Woods. He has to realize that the press is not his enemy (I'm not talking about the poporotizi.). You certainly have the "staff" on your team to coach you. Learn what the really "LOVED" athletes have known for a long time...be quotable, good quotable, and you'll get all the good, loveable, quotable ink you could ever want your children to read.
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