Main Line Homes Blog

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Zillow is not the enemy!

Many agents love to hate Zillow, they complain about the Zestimates and how accurate they are but these agents seem to forget the customer.

Yes, the customer, the consumer who is on Zillow and checking for homes for sale, prices realized, nearly all the information you want on any home anywhere in the world is on the internet. When my mother died who lived in the UK last year and I was over there taking care of the estate, my wife was doing research right back here in PA and letting me know what homes were selling for etc. As soon as the home was listed with a local real estate agent she saw the photos and the listing information.

Clients can find what they need, rather than fight Zillow, Trulia and any other site we need to embrace them and realize this is where our potential clients are hanging out. I sit Open Houses, because I find many consumers coming through who have no agent, they are looking on line, remember NAR says 97% of consumers are searching online and they are not all on Realtor.com, and they visit Open Houses on their own. If I was not Open my listing would not get seen.

The times are changing and if we keep fighting to keep things the same we will be like travel agents a thing of the past. So I encourage you to embrace Zillow, their Zestimate accuracy is improving, use Zillow as a tool. I find when I ask clients if they have looked on Zillow they nearly always say yes whether they are buyers or sellers. It works for you in both cases, it either re-inforces your statistics or you can explain why your numbers are different. But ask the seller client if they think their buyer is likely to check out their home on these sites. The answer is a definite yes and they understand usually that they need to be aligned price wise with these sites or have you explain why they are not and that is what your marketing is supposed to do.

Do we have value, absolutely, but we need to make sure we explain that clearly and the consumer sees the value as well.

If you are buying or selling on or around Tredyffrin Easttown or along the Main Line we can help you,  contact us or connect

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Comments

Nick and Trudy, what a great attitude and what a Great Post.

ActiveRain and other Real Estate Blogs are filled with "Zillow is the Enemy" and "I hate Trulia" posts.

But you correctly point out that Buyers and Sellers are flocking to these websites.  These Venues are NOT going away.

 

Thanks for encouraging us to "Embrace Zillow"

 

Posted by Fred Griffin, Licensed Florida Real Estate Broker (Fred Griffin Real Estate) over 7 years ago

Fred thanks for the comments, we are to busy as agents fighting our clients and I think we are sticking our heads in the sand if we don't think consumers are going to use these sites to their advantage. Better off to work with them as I said above and embrace change.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 7 years ago

Sara from Zillow here - what a great post!  I think a better industry to compare this to is the medical one, verses the travel.  The people who are researching real estate before reaching out to seek a professional's help - are the same people researching webmd.com in an attempt to be as informed as possible before going through a medical procedure. 

I think it is easy for people to start at a national site that allows them tp look anonymously.  But we know, based on how our users use the site, that they will indeed drill down to a local agent's site or give up their identity when they are ready to get serious.

Buying real estate isn't anything like buying an airline ticket.  If anything, it has gotten more complex in resent years.  Have a real estate agent there to interpret all the data out there and navigate the process is very important!

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 7 years ago

Sara from Zillow here - what a great post!  I think a better industry to compare this to is the medical one, verses the travel.  The people who are researching real estate before reaching out to seek a professional's help - are the same people researching webmd.com in an attempt to be as informed as possible before going through a medical procedure. 

I think it is easy for people to start at a national site that allows them tp look anonymously.  But we know, based on how our users use the site, that they will indeed drill down to a local agent's site or give up their identity when they are ready to get serious.

Buying real estate isn't anything like buying an airline ticket.  If anything, it has gotten more complex in resent years.  Have a real estate agent there to interpret all the data out there and navigate the process is very important!

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 7 years ago

Thanks Sara for your comments, yes I am sure you are right a better comparison is medical and webmd. Will remember that for future posts and comments. Too many agents are fighting change, reminds me a little of the book Who Moved My Cheese! I know we all hate change but today you have to embrace it and go with the flow.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 7 years ago

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