Main Line Homes Blog

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Think about that first impression?

I was reading Sharon Tara's post today Creating a Positive first impression- Burden of Proof falls on Sellers which was excellent and well worth reading about the first impression on a buyer. Just click the link, take your time, we'll be here when you get back.

It reminded me of something about 36 or 37 years ago. If you read my posts, you know I grew up in a family of antique dealers and I was an antique dealer as well exhibiting all over the world. At one of these shows, at TEFAF in Maastricht,  a city in the south of Holland, often called the crossroads of Europe because two other countries are just minutes away and it dates back to Roman times as well we were exhibiting. I got to meet Axel Vervoordt for the first time.

Axel Vervoordt was also exhibiting. He had an enormous booth, but whilst everyone else's booths were being built and set up they were open and visible. Axel had his draped with material so your could not see what was happening. Set up for this fair took three days, and the show itself was over a week long which is very unusual. In those days people came from all over Europe. Today, they come from all over the world for TEFAF Maastricht, which has now begun two shows in New york as well.

Anyway as I read Sharon's post about making a first impression and making sure everything was ready before you list and how important this was I thought of Axel Vervoordt. That material stayed up in front of his booth the entire time till the doors opened to the public. It is hard to explain what a difference his booth was to normal and get the right words. We were merely antique and art dealers. Axel Vervoordt was a designer. His booth was like a stage. From the materials on the wall, to the objects mixed together, to set up and lighting it was dramatic to say the least. I am sorry I do not have a photo but check out his website you might get an impression. He mixed modern art with 17th century ceramics and 16th century furniture. Objects glowed under spotlights that made them stand out alone from everything else around them.

His first impression was more than just selling an object, he was selling himself and his design, as well as the objects in his booth. Here is a video of a talk he gave

 

We are like that ourselves when we meet a new client. Remember, from that first contact we make an impression. What one are you making?

 

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Comment balloon 23 commentsNick & Trudy Vandekar, 610-203-4543 • February 20 2017 04:02PM

Comments

Those good impressions last and last. We all have been influenced by them.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) over 1 year ago

I love this story! First of all....what an interesting life you have led! Second, I love that I was inspired by someone's comment to write a post and now that post led to this one! 

Your post reminds me of (on a much smaller scale) of when I used to have yard sales. I always kept my garage door closed until the advertised starting time. People would be lined up to get in and the longer they waited the more their anticipation grew. Not knowing what was in that garage made it so much more exciting for them. 

Axel's approach to keep his space draped until the great reveal was brilliant and made him stand out!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 1 year ago

Debbie Reynolds they do, and people reference those houses which make that impression. This is why builders spend money on staging because it makes that impression they sell a lifestyle.

Sharon Tara we are firing off each other today, your story reminded me of another where I was invited to a small selling exhibition in the North of England of 19th century English porcelain, something we dealt in. I had been promised these were going to be wonderful things. When I arrived there were lots of private collectors and we all had to wait outside as the dealer who had the exhibtion would allow no one access till 10.00 am. As you say the anticipation mounted. My advantage is that as a dealer we see more and think less, we tend to know what we want, where as collectors have to consider how it will fit with the collection etc. I bought five wonderful pieces and I can see them in my minds eye even now. That was a good day, expensive, but good!

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 1 year ago

Nick and Trudy

The first impression is the most important impression.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) over 1 year ago

Nick & Trudy Vandekar  My cousin lived in Masstricht for ten years with her husband and his family . I refinished antiques it was a hobby and had a small collection . Philly is a great place to find -Love this post

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) over 1 year ago

Lou Ludwig thanks for stopping by and yes it is, because after that everything else is colored by that impression.

Hannah Williams it is a small world. Maastricht is a great town, I got to know it very well and where I met Trudy when I was exhibitng at TEFAF.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 1 year ago

Nick & Trudy Vandekar - You, Sharon Tara, and of course Axel Vervoordt are totally inspiring! It was worth it to read your post and video too! That feeling of anticipation came back too! It was when I was a little girl and my mother took my sisters and me to the top floor of the biggest department store on Chicago Avenue in Chicago. We stood on the stairwell in line waiting for the curtains at the top of the stairs to open on the day the Christmas Toy Store opened up before Christmas day. The twinkling lights, the decorations, the glow, music boxes playing, and all the pretty colors were beautiful! There were piles of what looked like snow and reindeer, the sleigh bells, and Santa Clause! Since I never went to Disney Land, it was everything I ever wanted as a kid!

Posted by Patricia Feager, Selling Homes Changing Lives (DFW FINE PROPERTIES) over 1 year ago

Patricia  Feager That is a wonderful story and I can feel the excitement as I am standing on the stairs with you. Thank you.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 1 year ago

Nick & Trudy Vandekar, I came over from Patricia's post. Sometimes, we get inspired by nature, a simple word or a post. First impressions and being able to create that WOW factor is an art, shows we mean business and proud of our product. Thank you for sharing.

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) over 1 year ago

Beth Atalay, I am often inspired by someone's post and go off on a tangent as I read it. Sometimes as I leave a comment I realize this can be expanded to a post. 

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 1 year ago

Hi Trudy and Nick --- I came here this morning via a post by Patricia Feager.   As I commented on her post -- the inspiration that can be found in ActiveRain is nothing short of amazing.  

Thank you for your post.   Unlike the revealing behind the curtain in The Wizard of Oz, there is a certain magic that needs to be created when that "special moment" arrives.   First impressions matter.   A lot.   

Posted by Michael Jacobs, Los Angeles Pasadena Area Real Estate 818.516.4393 (Coldwell Banker Residential Brokerage) over 1 year ago

Michael Jacxobs totally agree, sometimes it takes a little effort to create that first impression and we should wait to create it.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 1 year ago

He almost has a sense of wabi sabi, Nick and Trudy. I love his whole attitude. Being in the now, not really knowing who he is, yet, after all of this time. That he and his wife make a simple meal elegant by using good pieces, using original patinas and not messing with them....all of this is so delightful! 

Posted by Gayle Rich-Boxman Fishhawk Lake Real Estate, "Your Local Expert!" 503-755-2905 (John L Scott Market Center) over 1 year ago

P.S. I forgot to mention that Patricia helped me find this, and I also found it fascinating that he would change dialects throughout his talk!

Posted by Gayle Rich-Boxman Fishhawk Lake Real Estate, "Your Local Expert!" 503-755-2905 (John L Scott Market Center) over 1 year ago

From Sharon's post to yours and Patricia Feager's post.... loved all three and enjoyed reading them.

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty, Martha Hilton, Broker) over 1 year ago

Rebecca Gaujot it i interesting how we all inspire each other through the Rain, and yes I agree all three posts were interesting.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 1 year ago

Gayle Rich-Boxman I believe he has published a book titled wabi sabi or given a talk on it. I remember seeing that something when I was looking for a clip of him speaking or one of his booths. Yes and funny how he changes language almost in mid sentence or thought. 

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 1 year ago

Nick and Trudy- so much I love about your post.  What an interesting life you have lead!!!  And yes to the point you made. Many years ago, when the old Boca Mall was torn down, a big fence surrounded what was to be built.  You couldn't see what was going on.  When the project was completed, the fence came down and there stood beautiful Mizner Park, a beautiful area with restaurants, retail stores, and apartments.  

You have made an excellent point. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 1 year ago

Iremember visiting Mizner Park when I lived in West Palm Beach for a while, lovely area. Thank you for reading and commenting.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 1 year ago

Nick & Trudy, with only one time to make that first impression, it must be a good one, to keep the buyers.

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373) over 1 year ago

Joan Cox thanks for stopping by absolutely true and it is amazing how quick that first impression is formed.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 1 year ago

That sounds like an awesome experience.  To see the work of a master, regardless of the industry.   Some homes will wow when you walk in.  What a concept. :)

Posted by Mick Michaud, Your Texas Lifestyle is Here! (Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107) over 1 year ago

Mick Michaud it was a wonderful experience, like looking at a theatre set, the lighting, positioning of eveything, it was all thought about. If homeonwers took that care when selling they would get so much more.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 1 year ago

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