Main Line Homes Blog


Blogging is my prospecting

Blogging is my prospecting

Woman on a laptop

Along time ago I read a post or article where Teresa Boardman was interviewed. She being then known for her blogging about St Paul Real Estate and ahead of the curve, the reason for the interview, expressed how blogging was for her, prospecting. 

I hate cold calling, I am not a great fan of phone calls full stop. So this resonated with me, I thought I can do that. So my blogging began. I got on Active Rain back in 2007. Of course I was not great stsarting out the gate. Over time I dropped off as I got busy, or tried using a word press site away from Active Rain because that was supposed to be better for SEO. So my points total did not soar. But while away I missed the friendship here on Active Rain and so came back.

Like anything, over time we improve. As we read posts by Ambassadors about commenting, writing posts, etc I have learnt to do better.

Bob Stewart encourages us to build niches and how to do it. There used to be Active Rain camps, and meet ups alongside.

I always remember when that first call came in about a development near me which I had written about. I was knee deep in yard work, sweating away. I picked up the phone and had a lovely conversation with this gentleman who was reading my post and though I knew what I was writing about.

"So, could we meet."

"Of course, when."

"Now he says."

"Can you give me an hour," I answered thinking he did not want to see me as I was right then.

Meeting set up, we meet at my office, go over what they are looking for and they mention they also need to sell their home as well. We set up a second appointment to look at some houses and eventually found them a home in the development they wanted. That  flowed into meeting at their home and listing that for sale, selling it in 3 days.

I sat there and thought, this blogging thing really works. Did it happen overnight? No.

Did I get another wonderful lead immediately following? No.

But over the years when people say they found me on the Internet, later in conversation it comes out they have seen a post or read something on my website or usually they don't know where they found you because it was after multiple clicks.

Today, I am writing more often, commenting more often, frustrated when work leaves me little or no time to post and so miss a day here or there. But I am getting better and realize my prospecting is my blogging and I like it just like that! I can use social media linking to my posts, I can include my You Tube videos, and post those or include them in posts as well. 

It all works together and it all helps prospects to find us. It makes this prospecting fun,much more so than picking up a phone to call someone I don't know.

So if you are interested in Tredyffrin Easttown real estate, buying or selling, then contact me, Nick@VandekarTeam, office 610-225-7400, cell or text 610-203-4543 and let's meet and see if I am a good fit to help you acheive your real estate goals. We help luxury home owners, first time buyers, those moving because of a life change and many others.


If you are buying or selling on or around Tredyffrin Easttown or along the Main Line we can help you,  contact us or connect

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Comment balloon 14 commentsNick Vandekar, 610-203-4543 • April 14 2017 03:00PM


Hi Nick and Trudy, I identify completely with the third paragraph from the end of your blog "Today, I am writing...." 

I find blogging to be cathartic. I love commenting and writing and tying all the value of social media together. Great post

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) over 2 years ago

Great post about how blogging really does work.  Congrats on your success! -Kasey

Posted by Kasey & John Boles, Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties (Jon Gosche Real Estate, LLC - over 2 years ago

Nick and Trudy,

Well done and well stated.  I think that many think there are instant results, and then find out that there are not.  We enjoy writing.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) over 2 years ago

Blogging is my prospecting as well - and almost all of it is right here on Active Rain.

Since real estate agents (and others involved with the industry) are my clients, I couldn't begin to make a good list for mailing. Where would I start, given that my clients are all over the U.S., Canada, and a few other countries?

Active Rain is the best place, because here are the agents who are working hard, marketing, and building their businesses. The kind who sit and wait for business would never use my services.

That said, I do need to get better at keeping my own Wordpress site current.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) over 2 years ago

Nick and Trudy.

I agree, blogging is prospecting as well as educating, there is a lot more you can say in a blog than in a phone call or an email that can be as effective.

All the best.

Posted by Shahar Hillel, Mortgage Consultant, Loan Officer. (Augusta Financial Inc.) over 2 years ago

I love this post and your writing style too! You're honest about prospecting and what you believe in. That's why I follow you. 

Anyone and everyone would be proud to call you friend and have you for their Real Estate Agents. 

Posted by Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives (DFW FINE PROPERTIES) over 2 years ago

Sheri Sperry - MCNE® it takes time to blog, read and comment on posts. You get involved and before you know it, an hour or two has passed. But this is our prospecting time and we would think great I just spent two hours prospecting, but our blogging we tend to feel guilty.

Thank you Kasey & John Boles and the team at Jon Gosche Real Estate, LLC for stopping by to read my post, I appreciate your comments.

Ron and Alexandra Seigel it is a steady drip, and as we learn we improve and adapt and tweak. It is a marathonrather than a sprint.

Marte Cliff there is always more to do...

Shahar Hillel thanks for your comment, I agree a blog allows you to develop a thought process and explain different scenarios. And you don't get interrupted either.


Posted by Nick Vandekar, 610-203-4543, Tredyffrin Easttown Realtor, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 2 years ago

Patricia Feager thank you, as I said above, always trying to improve and get better.

Posted by Nick Vandekar, 610-203-4543, Tredyffrin Easttown Realtor, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 2 years ago

Hello Nick & Trudy Vandekar, blogging on ActiveRain has many benefits, getting our phones to ring is one benefit but not the only one, I learn something new each and every day. You two do a great job with your blogging, comes from the heart. 

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) over 2 years ago

Nick & Trudy Vandekar  Thank you for posting this as this has been my philosophy  since I have joined Active Rain in 2009   It is sad that  most Real Estate agents I talk to do not even know what a blog is

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) over 2 years ago

Beth Atalay totally agree with you, always interesting to see the differences in how real estate is done from state to state as well.

Hannah Williams most don't have the patience or the willingness to be educators, they just want the easiest route.

Posted by Nick Vandekar, 610-203-4543, Tredyffrin Easttown Realtor, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 2 years ago

Nick & Trudy Vandekar  I guess I never thought about that way

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) over 2 years ago

I am so glad your blogging is working for you and bringing in business. You can carve yourself a real place of expertise in the market.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) over 2 years ago

Debbie Reynolds thank you, I enjoy sharing what I know and understand, it is part of what I enjoy about the business.

Posted by Nick Vandekar, 610-203-4543, Tredyffrin Easttown Realtor, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 2 years ago

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