Main Line Homes Blog

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Why I use professional photography?

I like to think I am creative and artistic and used to take all my own listing photos. Now I use a professional photographer. A professional photographer has more experience and tools at his disposal than I do. The cost of hiring a professional is minimal to the return I am getting.

Rather like what I advise clients, the cost of hiring me brings so many benefits it is worth it. Likewise, hiring a professional photographer removes lots of headaches for me. I get better photographs, better lighting, and most importantly the listing receives better marketing as a result.

Today most buyers see a listing on line first, those photographs provide the first impression. You have seconds to make that first impression, from what photo you use first to what order you place them, it is all important. If they are dark, unfocused, tilted what does it say to the potential buyer. But if they are light, straight, bright and focused it says come look at me!

26 Cypress Lane

This photo sold the house, everyone who saw it and came to the house mentioned this room and that it was the main selling point of the home. It is why we got multiple offers.

So, yes, I now use a professional photographer and it may mean delaying the listing of a home by a few days because of how hard it is to get an appointment with the photographer. But we want to make sure we get those photos up with the listing, because we don't want to list a home without photos because people think you are hiding something. We want the house to have the best chance of receiving the most offers in the shortest time and for the highest price. We don't want any secret listings, we want wide open marketing to bring in as many buyers as possible.

If you want your Tredyffrin Easttown home marketed to the most buyers then contact Nick Vandekar, Tredyffrin Easttown Realtor, with Long & Foster Real Estate, Nick@VandekarTeam.com, office 610-225-7400, cell or text 610-203-4543, website www.SellingTheMainLine.com.

 

 

 

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Comment balloon 34 commentsNick & Trudy Vandekar, 610-203-4543 • September 26 2017 03:22PM

Comments

I take my  own but I use expensive camera's and lenses

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) about 1 year ago

Hi Nick... I've used professional photography always for the past 18 years since I began listing my properties on the internet. I know there is no way my own pictures would seduce a prospective buyer into looking at a home.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Residential Brokerage | Charlotte, NC) about 1 year ago

Nick,

We are on the same page.  I salute you for doing that.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) about 1 year ago

Well done, you...the image rich universe of the internet requires professional know-how to get those great photos.

Posted by Li Read, Caring expertise...knowledge for you! (Sea to Sky Premier Properties (Salt Spring)) about 1 year ago

I mix it up. Large properties, especially equestrian benefit from the pro photos for the main house but I'll add up to 50 more for stables etc. I know how to use a camera and it wasn't cheap to buy that, the tripod and the lenses.

Posted by Corinne Guest, Barrington Home Buyer Advocate (Barrington Realty Company) about 1 year ago

William Feela I may shoot some depending on the listing, but those that need a proper impact I will use professional.

Nina Hollander for a long time I thought my photos were pretty good and often they are, but some light shows weird and a professional knows how to cortrect that.

Ron and Alexandra Seigel it works better, sometimes depending on the house and if the photographer is really busy I may shoot them still.

Li Read the angles they use are often interesting and give a different perspective.

Corinne Guest, Managing Broker I agree, I do mix some of my own in sometimes but you can tell those professional ones as you glance through the MLS. It also makes me more critical of other listings and makes me think twice about shooting myself.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) about 1 year ago

Good for you, Nick. It makes so much sense and our seller clients deserve to have the best online.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) about 1 year ago

Jeff Dowler it is that first impression, we insist on it from our clients when they get their homes ready for sale, so we also have to step up and provide it in our marketing.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) about 1 year ago

We do this but all pros are not created equal. We had one in Florida for a rental property that we weren't happy with.

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) about 1 year ago

Hi Nick and Trudy- using a professional photographer sets you apart from other agents. It shows that you care and that you know how to market a property. Well done!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) about 1 year ago

Always have, always will...primarily because I am a horrible photographer!

Seriously, I completely agree with you - it's a value that most agents do not use and it's mind-boggling (especially for the high-end properties). 

Great job, Nick!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) about 1 year ago

Nick,

I can see why that photo drew people in.  Great visual to make your point with.

Posted by Jennifer Fivelsdal, Mid Hudson Valley real estate connection ( JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571) about 1 year ago

Hi Nick... I never had any pretensions that I could take a good photo (because I can't). Simpler and less time-consuming to let a professional do it (and less frustrating). And time is money too.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Residential Brokerage | Charlotte, NC) about 1 year ago

That is a gorgeous picture and I can see why it drew people in!

Posted by Kat Palmiotti, The House Kat (Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com) about 1 year ago

Nick, professional photography is so important in today's market.   Some of the photos in the MLS are downright embarrassing to the Seller.   GREAT post.

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373) about 1 year ago

I am with you on that and certainly appreciate the value that professional photos bring to my listings!

Posted by Brian England, MBA, GRI, REALTOR® Real Estate in East Valley AZ (Arizona Focus Realty) about 1 year ago

Good photos can make or break it!  In this day and age with everyone looking online, those first impressions are everything!

Posted by Nelson Torfin Real Estate Group, You're not hiring one agent, you're hiring FIVE! (Positive Realty) about 1 year ago

Joe Pryor totally agree on that, we have a couple, they both have different styles, I prefer one over the other but if he is really busy and he often is I can defer to the other. But, once you find that great photographer hold onto them.

Kathy Streib thank you, your local photos are always beautiful and make your home Delray Beach sparkle.

Debe Maxwell, CRS considering we are charging thousands of dollars to sell their home, a few hundred on photography is a minimal investment.

Jennifer Fivelsdal and Kat Palmiotti thank you, when people walked into it as well they just stood there taking it in, it is a pretty dramatic room with great light. 

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) about 1 year ago

Nina Hollander I agree using a good professional saves time.

Joan Cox I always love those posts of the worst photos,makes you think what was the agent thinking...or not.

Brian England good photos are fantastic, and in our area you really need to step up.

Nelson Torfin Real Estate Group that is very true, that first online impression is big.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) about 1 year ago

Good Morning Nick and Trudy - you have to walk the walk. If you tell I client I am worth the investment you must follow through in hiring a professional photographer. 

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) about 1 year ago

It's always clear when agents hire a pro vs. when they do it themselves 

Posted by Luke Acree, Making Agents Memorable (ReminderMedia) about 1 year ago

It is no different than dating or job interviewing. What catches on best or gives us optimum opportunity should come out and go to work. Pursue that first. Then, the problem (s) (if any) lie elsewhere after that. 

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) about 1 year ago

Nick and Trudy, I am a fan of professional photos...if I have time to get them taken before I get an offer! That photo is just good looking, what can I say more about it than you did? WOW!

Posted by Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR (Prado Real Estate South) about 1 year ago

As a professional home stager I have one word....AMEN!

Professional photos mean professional marketing and a faster more prosperous sale!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) about 1 year ago

Grant Schneider totally agree.

Luke Acree generally I agree, sometimes you can mix and match a couple of other photos in, but a good professional should give you what you need.

Richie Alan Naggar Yes, I agree.

That is somewhat true here, but I would not list without havingthe photos in hand. Wanda Kubat-Nerdin 

Sharon Tara yes, like staging if I can persuade my clients to do it.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) about 1 year ago

It's almost worth having a professional photographer on the payroll! Great post! Thanks for sharing!

Posted by Corey Martin, Real Estate and Management Solutions (Martin Presence Group) about 1 year ago

Corey Martin if I had a bigger team with more listings that would be a good investment. We had a young millenial who joined us for a time, who was a photographer and he took good photos just not experienced yet with real estate needs. Then he left to go to Japan.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) about 1 year ago

Good photography is a must but great photography sells houses. Thank you for your post.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) about 1 year ago

Nick & Trudy Vandekar, 610-203-4543 "A professional photographer has more experience and tools at his disposal than I do. The cost of hiring a professional is minimal to the return I am getting."

Fully agree - professional photography is well worth it!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) about 1 year ago

Debbie Reynolds I think it is getting to the stage that you cannot do without it.

Tony and Suzanne Marriott, Associate Brokers must be that English sensibility

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) about 1 year ago

I think I take pretty good pictures....better than the average realtor and a lot better than many of the pictures I see in my MLS. But I would definately use a professional for a high end home. There are some homes that even a professional photographer isn't going to be able to make look good. 

Posted by Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA, Providing the integrity and service you deserve. (Future Home Realty) about 1 year ago

Totally agree with you on this statement Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA 

 There are some homes that even a professional photographer isn't going to be able to make look good. 

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) about 1 year ago

The value of professional photos can't be trivialized in the real estate marketing arena.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) about 1 year ago

There is a great deal of value in the quality of photos of a home. The visual representation is the first thing a potential buyers looks at when deciding which home to buy. And most of the times buyers search online. 

Posted by Inna Ivchenko, Realtor® • Green • GRI • HAFA • PSC Calabasas CA (Barcode Properties) about 1 year ago

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